OUR PROJECTS

DATA GOVERNANCE AND AUTOMATION

We design robust data architectures that centralize, organize, and automate critical business information. We transform manual processes and scattered files into integrated, reliable, and scalable systems.

We automate update flows, ensure historical traceability, and establish quality controls so that information is always ready for decision-making.

Holistic Implementation and End-to-End Automation

Client:

La Red (home appliance retailer)

Challenge:
Information scattered across multiple Excel files, manual records of cash registers and microcredit collections, with no centralized integration or historical traceability.

Implemented solution:

  • Development and implementation of E3 CRM - Holistic
  • Full automation of manual spreadsheets
  • Integration of cash register and collections systems
  • Recovery and structuring of historical information
  • Automatic update and validation flows

Impact:
✔ Centralized real-time information
✔ Significant reduction of manual errors
✔ Complete traceability of sales and collections
✔ Solid foundation for commercial and financial analysis

Data Architecture and Governance

Client: Edisec (refrigeration and technical services company)

Challenge:
Operational information was hosted on an external server (Protecnus), accessible only via spreadsheets. The data was not structured for analysis, lacked an optimized relational model, and had no architecture prepared for analytical exploitation or consolidated historical traceability.

Solution implemented:

  • Data extraction through direct API integration
  • Design and construction from scratch of a relational data model
  • Creation of tables by area (operations, clients, billing, technicians, services)
  • Definition of primary and foreign keys to ensure integrity
  • Cleaning, normalization, and standardization processes
  • Consolidation and reconstruction of historical data
  • Automation of updates and validations

Impact:
✔ Solid and scalable analytical base
✔ Structured information ready for BI
✔ Complete historical traceability
✔ Technical foundation for future scoring model development

MODELS AND AI SOLUTIONS

We design models that solve real business problems. We don’t treat AI as a trend, but as a strategic tool: from descriptive models that guide decision-making to predictive systems that anticipate behaviors and optimize resources.

We combine data engineering, advanced analytics, and automation to turn information into measurable competitive advantages.

Automated Web Scraping for Image Acquisition

Recipient: Google

Problem:
Limitations in the internal visual search engine to detect images with acquisition potential.

Solution:

  • Development of 140 web scraper instances segmented by country and category
  • Automated crawling, downloading, and organization of images from digital media and open banks
  • Direct integration into the data model for tracking and analysis

Impact:
✔ Global scalability in acquisition
✔ Greater coverage and diversity of images
✔ Reduced manual work
✔ Direct improvement in visual engine performance

Descriptive Model for Acquisition Optimization

Recipient: Google

Problem:
Limitations in the internal visual search engine to detect images with acquisition potential.

Solution:

  • Development of 140 web scraper instances segmented by country and category
  • Automation of crawling, downloading, and organizing images from digital media and open repositories
  • Direct integration into the data model for tracking and analysis

Impact:
✔ Global scalability in acquisition
✔ Greater coverage and diversity of images
✔ Reduction of manual work
✔ Direct improvement in visual engine performance

Scoring Model for Preventive Maintenance

Client: Edisec (refrigeration and technical services company)

Problem:
Equipment maintenance relied on traditional controls and periodic reviews, without a quantitative system to anticipate performance deviations.

Solution developed:

  • Scoring model per equipment based on key operational variables
  • Integration of consolidated historical data
  • Definition of dynamic thresholds by equipment type and historical behavior
  • Automatic alert system when a variable deviates from expected range
  • Continuous monitoring dashboard for technical follow-up

What the model enabled:

  • Assigning a health score to each piece of equipment
  • Detecting anomalies before critical failures
  • Prioritizing maintenance based on actual risk, not just calendar

Impact:
✔ Reduced risk of unexpected failures
✔ Optimized technical visits
✔ Improved operational efficiency
✔ Transition from reactive to preventive, data-driven maintenance

BUSINESS INTELLIGENCE

We turn complex data into simple, visual, and strategic information. We design dashboards and reports that allow real-time business monitoring, opportunity detection, and decision-making backed by analytics.

We don’t just show data: we build management tools.

Strategic Dashboards

Experience developing dashboards for leading energy and consumer goods companies in Latin America.

Impacted companies: YPF Oficial, Full, LALA México, and Kenvue (Listerine, Neutrogena, Lubriderm)

Challenge:
Marketing and communication teams needed to centralize digital metrics, campaign performance, and strategic KPIs in a clear, executive environment.

Solution implemented:

  • Design of executive dashboards in Looker Studio
  • Definition of strategic marketing and communication KPIs
  • Integration of multiple data sources (social media, campaigns, digital performance)
  • Automated reporting for teams and management

Impact:
✔ Real-time strategic information for leading brands
✔ Unified metrics in a single executive view
✔ Optimized decision-making for media planning and communication
✔ Reduced manual reporting and increased operational efficiency

Comprehensive Operational Management Dashboard

Client: Edisec (refrigeration and technical services company)

Context:
After developing the data architecture and scoring model, a comprehensive monitoring interface was built.

Solution implemented:

  • Customized dashboards by business area
  • Commercial section: clients, billing, preventive maintenance
  • Technical section: equipment health, critical variables, and alerts
  • Clear visualization of equipment scores

Impact:
✔ 360° business view in a single interface
✔ Data-driven technical and commercial decisions
✔ Intelligent prioritization of maintenance
✔ Professionalization of operational management

DIGITAL DESIGN

We design digital experiences that communicate with clarity, coherence, and impact. From visual identities and websites to dashboards and strategic presentations, we turn ideas into visual assets that strengthen your brand and boost your business.

It’s not just design. It’s positioning.

Visual Identity and Brand Guidelines

Client: Beaver (investment app)

Challenge:
Early-stage fintech startup without defined visual identity or brand guidelines.

Solution:

  • Logo design aligned with project vision and values
  • Full brand manual development
  • Definition of palette, typography, iconography, and correct usage
  • Guidelines for digital and print assets

Impact:
✔ Strong, professional brand from early stage
✔ Visual consistency across all touchpoints
✔ Solid foundation to scale communication and product

Corporate Website

Client: Vogel-Saucedo Arquitectos

Challenge:
They lacked a digital presence that reflected their philosophy and trajectory.

Solution:

  • Custom corporate web design
  • Visual and textual narrative aligned with their identity
  • Clean, professional, content-focused design

Impact:
✔ Professional digital platform
✔ Clear communication of value proposition and differentiation
✔ Effective tool for client acquisition and positioning